Websites With SEO Built In For Site Optimization
From our Internet Marketers Group post:
Optimize Website to achieve better search engine ranking
There are two means by which a website “appears” at or near the top of any given search. Natural, or organic placement occurs by virtue of a search engine judging a specific web page to have sufficient merit relevant to the search word or phrase. This is the result of complex and undulating algorithms that are held secret by each search engine.
Suffice it to say the achievement of a first page listing for a phrase amongst the big three engines (Google, Yahoo, and MSN) is significant. The second method by which an appearance is garnered is through paid placement. This functions by virtue of a paid placement for specific words or phrases with top spots going to the highest bidder. The advertiser pays a fee each time their ad is “clicked”. Thus, this medium is often called pay-per-click (PPC).
Search engine optimization (SEO) is the process by which a web site and pages are optimized so as to capture the best possible organic ranking. This involves gathering information about your business and analyzing your existing and past web site traffic, along with the data from the recurring paid search campaign. Potential problems with the web site are identified and solutions are recommended. Research is done to create a list of scored keyword phrases that people actually use to find sites like yours. A full set of Meta Tags are created for each page of your site.
All the pages of your site are optimized and the Meta Tags and other elements are added. If you’re building a new site, this process can be incorporated down to the file-naming level for added benefit. This level of optimization is rarely found today and can give your site an edge against those that do not have it.
